The analysis goes on to say, "Those diminished expectations - plus the pain of the current downturn - are fueling retrenchments in consumer behavior that could fundamentally reshape the economy."
Marketing plan: Includes analysis of your target market (your customers), as well as the competition within that market, and your marketing strategy. This plan is usually part of the strategic plan.
What do I want to accomplish? : What do I have to work with? ; How have I done in the past? ; What might I do in the future? ; What will I do now? ; How will I do it? ; Is it working?
Objectives: Add a new product to our line. ; Expand marketing outside of local area. Develop a new customer retention strategy.
business plan format
business plan examples
simple business plan example