Marketing Plan : The next section, themarketing plan, gets into the details of what your business offers and what market it serves. Marketing is the communication of how your products and services "ease customer pain." Show the problem and how your business solves it. Marketing is a necessity for every business because once your doors are open, you must invite customers to come in. Everything you do in your business that affects customers is marketing because it sends a message about your company.
The process of business planning does not end when the written plan is complete. Business planning is a cycle, which includes the following steps: Put your plan of action in writing ; Make decisions and take action based upon the plan ; Gauge the results of those actions against your expectations ; Explore the differences, whether positive or negative, and write it all down ; Modify your business plan based upon what you learned.
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions : To refresh the world... ; To inspire moments of optimism and happiness... ; To create value and make a difference.
The economy is molting into a new, leaner animal. Rather than react in desperation to avoid doom, firms should interact with the current situation with innovative and forward thinking actions.
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