The process of business planning does not end when the written plan is complete. Business planning is a cycle, which includes the following steps: Put your plan of action in writing ; Make decisions and take action based upon the plan ; Gauge the results of those actions against your expectations ; Explore the differences, whether positive or negative, and write it all down ; Modify your business plan based upon what you learned.
The three basic actions for growing a business in any economic climate are: improve efficiency (maintain output while reducing inputs, such as time and money); increase volume (produce more in order to spread fixed costs); reorganize the business (change goals, methods and/or philosophy). If you plan to implement one of these, you may as well plan to implement them all. By focusing on one of the above strategies, you will find a ripple effect that causes a need to address the others. This is a good thing.
Executive Summary : Now that you have written the hard part of your business plan, it's time to write the fun part, the executive summary. As mentioned in the beginning of this white paper, this is the most important piece of the business plan because it illustrates the very essence of your business in a captivating and condensed form. If you ever share your business plan with a potential investor or potential buyer, the executive summary may be the only thing that is read.
Essentially, the three main elements of a business plan are strategies, actions, and financial projections. In order to cover all of the principle elements, you will engage in other types of planning:
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