Financial planning: The numerical results of strategic and operational planning are shown in budgets and projected financial statements; these are always included in the business plan in their entirety.
Appendix : In the appendix, which is the final section, an action plan or timeline for implementing the business plan should be presented. This is where the detailed goals and objectives are expanded in a work plan. Also, include in this section any additional information or supporting documents that are relevant to your business plan, such as important research, marketing materials, product specifications, and owner and employee resumes.
Objectives: Add a new product to our line. ; Expand marketing outside of local area. Develop a new customer retention strategy.
What do I want to accomplish? : What do I have to work with? ; How have I done in the past? ; What might I do in the future? ; What will I do now? ; How will I do it? ; Is it working?
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